elevation

Looking for Programmatic Everything in 2016? Keep Waiting Programmatic technology has revolutionized the digital ad world, to the point where

Ad Tech Has Failed Publishers — But Data Can Help Them Turn the Tide (Posted on MediaPost’s Real-Time Daily)Video has

How Publishers Can Handle The Hidden Costs of ‘Tech Taxes’ As programmatic advertising reaches critical mass, the ad industry must

Eight Ways to Put a Creative Spin on Promoting Client News What happens when you have big company news to

Seven Tips for Keeping Your Cool In the Midst of a PR Crisis No one wants to wake up to

Is Audibility the New Viewability? Following the industry’s adoption of viewability as a core metric, even moving toward transacting on

Could The Same Technology Used by Bitcoin Automate Payments for Programmatic Advertising? Programmatic technology has revolutionized digital advertising through automation.